Paste an article, page or product description. The Keyword Density panel lists the most frequent words or phrases with how often each appears and its share of all words.
How density is calculated
Density is the number of times a term appears divided by the total number of words, multiplied by 100. In a 400-word text where coffee appears 8 times, its density is 8 ÷ 400 × 100 = 2%. For two- and three-word phrases the same total word count is used, so the figure tells you how much of the text a phrase takes up.
| Setting | What it shows | Use it to |
|---|---|---|
| 1-word | Single words, e.g. coffee | Spot overused words and missing topic words |
| 2-word | Pairs, e.g. cold brew | Check how often a key phrase appears |
| 3-word | Triples, e.g. how to make | Find repeated sentence openings and templates |
| No Stop Words | Drops the, and, of, to and similar words | See content words instead of grammar words |
With stop words excluded, a phrase is dropped only when it starts or ends with a stop word, so cup of coffee is still listed. The panel shows the top 50 terms; ties are sorted alphabetically.
Is there an ideal keyword density?
No. Search engines do not reward a target percentage. Google's spam policies name keyword stuffing, repeating words or phrases unnaturally to manipulate rankings, as a practice that can cause a page to rank lower or not at all. A density checker is useful the other way round: to notice when a phrase has crept in too often, or when the subject of the page is barely mentioned in favour of generic words.
A practical review in four steps
- Turn on No Stop Words and look at the top ten single words. They should describe what the page is about.
- Switch to 2-word and find your main phrase. If it is among the top entries many times over, rewrite some occurrences with pronouns or related terms.
- Switch to 3-word. Repeated triples often reveal copy-pasted sentences or a template that reads mechanically.
- Read the text aloud. If a sentence only exists to repeat a phrase, delete it.
Limits of the count
Words are split with your browser's Unicode word rules and lowercased, so Coffee and coffee are the same term, but coffee and coffees are different terms: there is no stemming. The stop word list is English only. Hyphenated words such as well-known count as one word.
To see every distinct word rather than the top terms, read the word frequency counter guide. Your text is analysed in the browser and never uploaded.